It’s time for labeling your product and to craft the marketing copy that will be printed on your product. When it comes to labeling and marketing, few claims are as powerful as “Made in the USA.” However, this seemingly straightforward statement is more complicated than the 4 words may seem. Its complexities can be daunting. The Federal Trade Commission (FTC) have written rules that you can find on their website,
The FTC is governing all products sold in the USA, not just supplements. According to their website supplements are not required to have this claim on their label at all. However, many companies prefer to print it for marketing or exporting purposes. If you actually want to use “Made in the USA” on your labels or marketing material for your product the FTC website states “All or virtually all” means that all significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content.”
Navigating the Regulations
Navigating these regulations can be intricate, but don’t worry; you don’t have to go it alone. As a regulatory advisor, HydroScience specializes in guiding businesses through these intricate rules. We’re here to recommend the most compliant and advantageous labeling claims for your business.
In many cases, we suggest using a more descriptive label like “Made in the USA with globally sourced ingredients.” This communicates transparency about your supplement’s origin, indicating that while some ingredients come from outside the USA, the product itself was manufactured within the country.
In the competitive supplement market, the “Made in the USA” claim can set your product apart, but only if you ensure it aligns with the FTC’s guidelines. With the right guidance, you can confidently present your product to the world, helping it stand out on the shelves and in the minds of consumers.